The New Logo for the UK's National Rail Body is Unveiled.
The UK government has revealed the logo and livery for Great British Railways, marking a notable advance in its plans to take the railways into public ownership.
A National Design and Iconic Logo
The new design showcases a patriotic colour scheme to mirror the Union Flag and will be used on locomotives, at terminals, and across its website and app.
Notably, the logo is the well-known double-arrow design historically used by the national rail network and originally created in the mid-20th century for the former state operator.
A Rollout Timeline
The phased introduction of the design, which was created in-house, is scheduled to take place in phases.
Commuters are set to begin noticing the freshly-liveried trains across the national network from next spring.
During December, the branding will be displayed at prominent stations, like Birmingham New Street.
The Path to Public Ownership
The proposed law, which will allow the creation of GBR, is currently moving through the Parliament.
The government has argued it is renationalising the railways so the network is "run by the people, working for the passengers, not for corporate interests."
Great British Railways will unify the running of passenger trains and infrastructure under a unified structure.
The department has claimed it will unify seventeen different organisations and "eliminate the notorious bureaucracy and lack of accountability that has long affected the railways."
App-Based Services and Current Ownership
The rollout of GBR will also include a comprehensive mobile application, which will let customers to check timetables and purchase journeys absent surcharges.
Accessibility travellers will also be able to use the application to arrange support.
A number of franchises had already been taken into public control under the outgoing government, such as TPE.
There are now 7 operating companies already in public hands, representing about a one-third of journeys.
In the last twelve months, South Western Railway have been nationalised, with additional operators likely to follow in the coming years.
Official and Sector Reaction
"The new design isn't just a new logo," said the relevant minister. It represents "a fresh start, leaving behind the frustrations of the past and dedicated entirely on offering a genuine passenger-focused service."
Industry leaders have responded positively to the focus to improving services.
"The industry will continue to collaborate with all stakeholders to facilitate a smooth handover to GBR," a senior figure noted.
